Subaru’s New Sustainability Pledge Is Pretty Weak Here’s Why


Since 2012, SIA has been protecting and rehabilitating 30 acres of native prairie land as a home to native grasses, wildflowers, and animals like beavers, rabbits, deer, coyotes, and birds – as well as important pollinators like bumblebees. Prairie grasses and plants help improve the area’s water quality, including the catch-and-release fishing pond for employees and their families. From educating the public on small actions with big benefits to our current large-scale National Park Zero-Landfill initiative, we work with local and national organizations to help preserve and protect our environment. Subaru of Wichita partnered with Plant With Purpose to plant 300 trees in Haiti to help with reforestation efforts in the aftermath of the 2010 earthquake.

The remaining 0.7% is then shipped to Indianapolis, where it is incinerated in a waste-to-electricity power plant. What all this means is that in one day a single-family home produces more waste, than the SIA produces in an entire year. In 2003, SIA became the first U.S. automotive assembly plant to be designated a wildlife habitat. Deer, coyotes, beavers, blue herons, geese, and other animals live there in peaceful coexistence with the Subaru plant.

Pollinator-Friendly HabitatThe National Wildlife Federation accredited Planet Subaru as a Certified Wildlife Habitat. We planted a couple acres near our rain garden with wildflowers, including Oxeye Sunflowers, Asters, Purple Coneflowers, Wild Bergamots, and topped it all off with a little Tinklegrass because we thought the name was funny. These plantings support many species of bees, hummingbirds, and butterflies. Other wild critters such as coyotes, foxes, ospreys,and turkeys also make an appearance from time to time. That’s why 96% of Subaru vehicles sold in the last 10 years are still on the road today. To learn more about Subaru Loves the Earth and the environmental work Subaru does, follow #SubaruLovesTheEarth and #DontFeedTheLandfills.

To do so, a dedicated ‘Green Team’ examined the production chain, streamlined packaging and identified materials that could be reused or recycled in environmentally responsible ways. Then, the company developed protocols to separate recyclable materials, address employee-generated food waste and incinerate excess to generate energy. Protecting the planet is something we’re passionate about here at Clay Subaru, so it means a lot to us to be part of Subaru Loves the Earth.

Subaru claims to have implemented advanced policies which include recycling, reducing harmful emissions, and educating their employees. The Subaru plant in Lafayette, Indiana was the first auto assembly plant to achieve zero-landfill status; nothing from the manufacturing process goes into a landfill. The company has developed a recycling plan for the “end-of-life” of their cars.

The automaker’s commitment to preservation is one part of theSubaru Love Promise. To learn more about Subaru Loves the Earth and the environmental work Subaru does, visit and follow #SubaruLovesTheEarth on Instagram, Facebook and Twitter to learn more and see this initiative in action. Over the short term, SUBARU expects to increase its ratio of electrified vehicles, including electric and hybrid electric vehicles, replacing motors with electric motors in the future. The Company believes it can utilize its AWD control knowledge more effectively in motors with higher precision and responsiveness, leading to an even stronger SUBARU Difference of driving stability, dynamics, and enjoyment. To preserve the park’s natural beauty, volunteers also removed graffiti from rocks and bridges and conducted an in-water river clean-up.

Most of their modern products use highly recyclable materials throughout the vehicle, in the engine, transmission, suspension and elsewhere in each vehicle leaving Subaru with a 97.3% recycling ratio rate for their end-of-life vehicles. Subaru recognizes that clean vehicles are just one component of a clean environment. In 2004, the Subaru of Indiana plant was the first auto assembly plant in the U.S. to health village imaging achieve zero landfill status – nothing from its manufacturing efforts goes into a landfill. Since that time, the Subaru plant has produced zero landfill waste and 100 percent of the by-products from production are reclaimed. In fact, when you carry out your trash at home on the next collection day, you will be sending more trash to the landfill than the entire Subaru manufacturing plant does in a year.

The cars were overweight and underpowered and the partnership broke down before the season finished. With the rise of rally racing and the Import scene in the US, the introduction of the highly anticipated Subaru Impreza WRX in 2001 was successful in bringing high-performance AWD compact cars into the sports car mainstream. Subaru supplies a factory-backed team, Subaru Rally Team USA for Rally America and has won the driver’s title six times, most recently in 2011 with David Higgins. Grassroots Motorsports awarded Subaru with the Editors’ Choice Award in 2002. In 1989 Subaru and then-partner Isuzu opened a joint factory in Lafayette, Indiana, called Subaru-Isuzu Automotive, or SIA, which initially manufactured the Subaru Legacy and Isuzu Rodeo.