Solved Successful Relationship Marketing Strategies Depend


A ___ is the set of actual and potential buyers of a product. You want to observe how often consumers listen to music throughout their day and what different audio devices they use. You are also interested in how consumers store and access their own music collections. You should conduct ___ research.

However, the main drawback of this concept is that customers will buy the product only if they require the same. For example, a firm may be dealing in very spacious, luxurious and expensive cars but the customers will demand same only when they really need them and can afford their price. As we know, every company has different idea regarding philosophy of marketing. Some companies concentrate on the large scale production while some concentrate only on the quality of the product etc. Successful service companies focus their attention on both their customers and their employees. They understand , which links service firm profits with employee and customer satisfaction.

Under this concept, all aspects of company operations are aimed at satisfying customers’ wants and desires. Here marketing management takes a “customer first” approach. Under the marketing concept, customer focus and value are the routes to achieve sales and profits. If a firm decides to operate based on this concept, it will try to minimize production costs by making the production process efficient.

E.focused solely on satisfying customer objectives. 7.A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, sociocultural, and economic forces on the firm’s operations. The marketing manager is examining the _________ that influence the firm’s strategy. indirect influence on the performance of marketing activities. E.focuses mainly on selling activities and advertising decisions.

Almost all soft drinks and soda drinks follow the selling concept. These drinks have no health benefits ; you can easily replace them with water . In other words, the aim is to sell what the company makes rather than making what the market wants.

Marketing plays an important role in society. Societal marketing orientation d. D the four marketing philosophies are commonly byui student health center referred to as production sales market and societal marketing orientations. There are five marketing concepts.

To create a successful marketing strategy for your business, you must first define who your audience is. When you know that, it will guide all your marketing efforts. But you don’t want to rely only on market research, as important as that might be.