A book that has been designed to get you to create a business that is 100% self-directed and self-rewarding.
This book is the result of a study that was published in June of 2006, but it was actually published in December of 2006 and has some pretty long-winded stats you won’t likely need to really keep up with. To get you started, it basically boils down the marketing metrics you need to hit to create a business of over $1 million in annual revenue.
The book is pretty much a massive, long-winded, and slightly over-reaching document that may not be able to be read in the time it takes to read the first sentence. It’s not a bad book, but there are some sections that just don’t really fit with the whole. One section addresses the need to create a brand that can be followed by your customers. This section is really broad and can easily lead your customers to believe that you have no brand.
There are so many different ways to define a brand. There is the “brand” of the company, the “brand” of the products, the “brand” of the company’s values and beliefs. There’s also the “brand” of the people that you are marketing to.
I’ve actually done this kind of thing before, so I know you can find a lot to disagree with here. I’m not going to try to defend myself, but I could see how this would be a problem. It is a very broad concept, and there is just so much that can go wrong if you try to fit it all into one marketing metric.
I think the biggest problem with marketing metrics is that they’re hard to apply to people that aren’t in the company that you are trying to market to. The reason is because it takes so much of a perspective to consider one as something that can be applied to another person. For example, if you want to compare two people, you can compare their marketing metrics. If you want to compare two companies, they will be marketing metrics too.
So you really shouldn’t be comparing the marketing metrics of two companies, or any two people, as we do here at Marketingmetrics.com. Marketing metrics has its own limitations. The marketing metrics of two companies (or two people), say Coca Cola and McDonalds, are two very different things. Coca Cola is a huge company with dozens of divisions and thousands of marketing people, all trying to make Coca Cola sales grow.
McDonalds is much smaller and not nearly as many people. But even so, there is a huge difference in marketing metrics between the two companies. If you’re looking for the metrics of one company, like Coca Cola, you need to look at the metrics of one company. If you’re looking for the metrics of one person, like me, you need to look at the metrics of one person.
The key is to look at the metrics of both companies. I’m a big fan of the new The New Marketing Metrics by William Johnson. It is a very accessible book that you can read from cover to cover. It goes from the marketing metrics to the marketing culture, and from marketing culture to marketing channels, and from marketing channels to marketing spend, and from marketing spend to marketing profits, and from marketing profits to marketing performance.
The book is full of great examples of how marketing metrics have changed over time. In the ’80s, for example, companies had to justify marketing spend by showing that their marketing was the most effective in the industry. Now, just showing that a certain channel or a certain channel mix worked is enough to justify marketing spend. It’s all about proving that the marketing spend is justified.