In a previous life, I was a marketing communications manager at a small manufacturer of power tools and accessories. This was a unique job that required a lot of creativity, which I was not necessarily good at. Because of this, I had to find ways for my team to be more effective. I had to be a mentor to my team members and keep them motivated while encouraging their autonomy. I had to think outside the box to find ways to make our marketing materials more creative.
I think it’s possible to be creative in a “safe” way. I mean, it’s creative to make a cute video featuring your product. It’s creative to make a witty infographic that helps people understand how your product works. It’s creative to write a funny headline for a blog post.
I want to be the kind of person who can work with smart, creative people who are comfortable stretching their own thinking and finding ways to be creative in a safe and productive way. I also want to be a mentor to my team members and help them grow their skills. As the marketing communications manager at a web design studio, my team and I need to be more creative than our competitors and communicate our unique value proposition in ways that are more interesting and impactful.
I’m a pretty typical marketing communications manager. I have a lot to learn to become better, as well as a lot of questions to answer. I would love to hear from you if you like the idea of being a part of this blog.
To become better, we need to understand what our clients need and how they want to communicate. There are so many things that I don’t understand, and I don’t think I’m a good fit for my team. The only person that I’m aware of that has really been through what I have is myself. I can’t be a good mentor to anyone, and I don’t really want to.
You don’t have to be a good mentor. You just need to be a good listener. It’s okay to be unsure about things, to ask questions. But don’t be afraid to ask questions. I find that when I don’t know something, I can ask people. I have to be honest that I’m not going to be able to solve all your problems. But I think if you don’t know something, you can ask.
You may have heard of the term marketing communications manager. It is a position a marketing manager would have if they were to take on a new job. I am one of these people, and I don’t think I’m good at it. I think I am just getting comfortable and comfortable getting comfortable. But I’m trying. I’m doing my best. It feels good to see you smiling, and to know that you read this and think it’s pretty cool.
Marketing communications are the same as marketing communications manager. In marketing, they are the people (you) who write the briefs and tell the department heads what to do. In marketing communications, they are the people who know what marketing needs to do, and can do it. It is the job of marketing communications to market the company.
My job is to ensure our clients get the message they want, and tell them how they can get it, in an engaging, effective way. We have to be creative and work with the media to tell the story in a way that gets it across. We have to ensure that it’s engaging from both an artistic and journalistic stand point.