I know many people that are in our advertising group with us at the University of Colorado and they get tons of questions about how to market a product or service. The trick is to find out what is the best way to market your product or service. The best way is to do a test marketing campaign to see what happens if you do it right.

This is a very bad idea. Test marketing is when you do a market study with a small sample of people (usually a list of a few hundred) and then make a marketing decision about what to do with their information.


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