Your business plan is the blueprint on how you plan to run your business. It’s the only tool you have to make sure you’re on the right track.
My business plan has been in the making for over a year, but in the last few months I’ve been struggling to finish it. I wanted to get out of my comfort zone, but I have no idea how to write it.
I’ve had business plans for years. I’ve always written them in my head, but at times I’ve had trouble putting it all together. My business plan isn’t like the ones I’ve written in the past. It’s not as detailed as the ones that are in my head. But it’s still a plan, and I think it’s finally starting to make sense.
business plans are not new to me. I wrote my own in the 90s, and Ive had a few others produced over the years as well. Ive had a few different things produced as a business plan over the years, but my current one is not like the old ones. Ive been struggling to write it because Ive never had a plan in the first place.
Business plans are great for setting up a company, but not so great if you aren’t a business person. Business plans don’t give you the financial details, the company values, and the marketing strategies that you need to run your business. They don’t show you where to start, or how to build your sales without spending too much money.
A lot of business plans focus on how you are going to make money. Thats great, but it isnt the only part of a business plan. The other most important part of the plan are the strategic values of your company.
A plan that focuses only on money and revenue is just as useless as one that focuses only on revenue and money. A business plan should be both. But a lot of people make the mistake of making plans that focus only on money and revenue, and so miss out on the most important part of the plan, which is: strategic values.
As I discussed in my previous article, companies that are not strategic in their values are doomed to fail. And that is where you can often begin to change your company if you know which of your values are not the same as the others. For example, maybe you have a company that is very service-oriented, but doesn’t have a strategic value for money. That’s not a bad thing, because most companies that aren’t service-oriented are doomed to fail.
The best way to change it though is simply to know what you dont value and what you actually do value. To know which values you think others will like and which ones you think you might not, and then to identify what your values actually are.
If you find yourself having a hard time saying what you value and why, then you can read my book, “What Really Matters”. Its a book that lists values to help you figure out your own values, and it’s all written in a very simple way.